Real Madrid and bwin sign deal
bwin.party digital entertainment just announced that they have entered into a deal to sponsor the Real Madrid Football Club. Bwin has let a previous agreement that had lasted 6 year and related to shirts expire so this is good news for the club and bwin. The new deal is relating to bwin being able to display its brand on the Real Madrid website, its mobile apps and any social media pages. The exact terms of the agreement have not been made public.
Florentino Perez, the President of the Real Madrid is quoted as saying “The partnership that The Real Madrid have with bwin.party as a shirt sponsor benefitted both companies. The fact that the Real Madrid were able to help towards the success of the brand bwin is something we are all proud of. It was enjoyable to experience new things with bwin and share in their experience”
Norbert Teufelberger, CEO of bwin.party digital entertainment stated “Not renewing the sponsorship of the shirts is the end of one era of promoting our brand with The Real Madrid however we now are beginning another chapter in our continued relationship with the club, who are one of the great football clubs of the world. We are looking forward towards this new beginning as a way to further increase our brand awareness through our sponsorship with The Real Madrid”